Welche Nutzergruppen gibt es am Markt, und welches Design mögen sie wirklich? Mit diesem Prompt liefert Perplexity belegte Antworten mit Quellen, die wir danach den Website-Types zuordnen.
Pro Zielgruppe ein Design. Neue Designs sind gebaut und verlinkt, vorhandene Stile des Katalogs decken die übrigen Gruppen ab.
| Zielgruppe | Design | Regeln | Basis |
|---|---|---|---|
| Senioren 65+ | Senior klar neu | Dunkle Schrift auf hellem Grund, hoher Kontrast; Schrift 20 px, Ziele ab 56 px; Keine Dropdowns oder Slider; Ausgeschriebene Linktexte | belegt (NN/G, W3C) |
| Barrierefreiheit | Hochkontrast neu | Kontrast 21:1, Hell/Dunkel wählbar; Sichtbare Fokusrahmen (4 px); Reduzierte Bewegung respektiert; Status nie nur durch Farbe | teils belegt, teils Hypothese |
| Shopper | Trust-Checkout neu | Gast-Checkout; Etwa 12 Felder; 1–2 Vertrauens-Icons neben den Kartenfeldern; Alle Kosten früh sichtbar | belegt (Baymard) |
| Reisende | Reisende unterwegs neu | Draußen lesbar: dunkel auf Sand; Große Daumen-Ziele (60 px); Gelber Glow führt zur Hauptaktion; Eine Aktion pro Karte | Hypothese (keine Daten) |
| B2B und Profis | Editorial B2B neu | Serif-Überschriften; Klare Preistabelle; Glaubwürdigkeit durch Zahlen und Logos; Ein ruhiger CTA | Hypothese (keine Daten) |
| Gamer und Gen Z | Futuristic | Dunkel, Neon, Glow | Hypothese |
| Finanz | Conservative | Navy und Gold, Trust-Badges | Hypothese |
| Gesundheit | Calming | Pastell, ruhige Übergänge | Hypothese |
| Alle (Basis) | Minimalist | Ein Akzent, klare Hierarchie | Hypothese |
Das Ergebnis war dünn, deshalb gibt es je Thema einen gezielten Folge-Prompt. Einzeln in Perplexity (Research) einfügen und die Antworten in results.ts übernehmen.
You are a market and design researcher. I need evidence-based clarity on (1) which user groups exist on the market for websites and apps, and (2) what visual design each group ACTUALLY prefers (revealed preference: what they click, buy, trust and keep using, not what designers say looks good). SCOPE Cover consumer and business users of websites, web apps and mobile apps. Focus on Europe and North America, and note where other regions differ. PART 1: USER GROUPS Segment the market in the way that is most useful for design decisions. Use at least these axes and combine them where it makes sense: - Age/generation (Gen Alpha, Gen Z, Millennials, Gen X, Boomers, 75+) - Context of use (tourist/traveler, shopper, professional/B2B, student, gamer, parent, senior, health/wellness user, investor/finance user, creator) - Device and environment (mobile outdoors in sunlight, desktop at work, tablet at home) - Accessibility needs (low vision, color blindness, dyslexia, motor limits, cognitive load) - Culture/region where it changes design taste (e.g. Germany/DACH, UK, US, Southern Europe, East Asia, Middle East) For each group give: rough size/share of the market, spending power, and typical goals. PART 2: DESIGN PREFERENCES PER GROUP For EACH group, report concretely: - Color: preferred palettes, contrast level, light vs dark mode share, colors that build trust or cause rejection - Typography: serif/sans/display, size, weight, readability issues - Layout: density (minimal vs rich), card vs list, navigation style, scroll vs paged - Visual style: flat, glass, neumorphic, brutalist, illustrated, photographic, playful vs serious - Motion and effects: animation, glow, gradients, micro-interactions; what motivates clicks and what annoys - Buttons and calls to action: size, color, shape, wording that converts - Trust signals: badges, reviews, imagery, tone of voice - Dealbreakers: what makes this group leave immediately Also give 3 to 5 concrete real-world websites/apps per group that this group loves, and say why their design works for them. PART 3: EVIDENCE Base everything on studies, A/B-test reports, eye-tracking and usability research (Nielsen Norman Group, Baymard Institute, Google/Think with Google, Pew, Statista, large surveys, academic papers, app-store and conversion data). For every important claim, give the source with link and year, and mark the strength of evidence as strong, medium or anecdotal. Prefer data from 2023 to 2026. Clearly separate facts from your own interpretation. If groups disagree or data is missing, say so instead of guessing. PART 4: OUTPUT FORMAT 1. A summary table: rows = user groups, columns = share/size, top 3 design traits, best-fit style name, #1 dealbreaker. 2. A detailed section per group following the structure in Part 2. 3. A "style x group" matrix rating (1 to 5) how well each style fits each group: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful/Kid-friendly, Glass/Apple-like, Brutalist, Editorial/Magazine, Storytelling/Scroll. 4. Top 10 cross-group design rules that work for almost everyone. 5. Top 5 cases where designing for one group hurts another (conflicts) and how to resolve them (e.g. theme switch). 6. A source list at the end. Write in English, be specific and quantitative, avoid generic advice like "keep it clean".
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: tourists and travelers using travel and sightseeing apps and sites (trip planning, in-destination use on mobile in bright sunlight, audio guides, booking). Include differences by age, by first-time vs frequent traveler and by region of origin (DACH, UK, US, Southern Europe, East Asia). RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: Gen Z (born 1997-2012) and Gen Alpha (born 2013 and later) on mobile apps and websites: preferred visual styles, color, typography, motion, social-media-like UI, dark mode share, what they find cringe or untrustworthy, and what makes them tap. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: gamers (PC, console, mobile) on game launchers, game-store pages, esports and community sites: dark vs light, neon/glow, density, HUD-like UI, reward and progress visuals, what they love and hate in UI. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: B2B buyers and professionals evaluating SaaS and services: pricing page design, credibility signals (logos, case studies, numbers), density, editorial vs minimalist, demo and CTA wording, what makes a B2B site look untrustworthy. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: users with color blindness, dyslexia, low vision, motor impairments and high cognitive load: concrete design requirements (contrast ratios, fonts, spacing, motion, target sizes, dark vs light), prevalence numbers, WCAG 2.2 and EU Accessibility Act relevance, and measured effects on task success. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: call-to-action design across all groups: A/B-test evidence on button color, size, shape, wording, placement, glow/shadow and animation, with lift percentages, sample sizes and the context in which each result holds. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: regional taste differences in web and app design: DACH, UK, US, Southern Europe, Nordics, East Asia (JP, KR, CN), Middle East, India, Latin America. Color meanings, density, imagery, trust signals, payment and form conventions. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
You are a market and design researcher. Research exactly one topic in depth: what design the following group ACTUALLY prefers (what they click, trust, buy and keep using). TOPIC: market size and spending power per user segment: generations, seniors, travelers, gamers, B2B buyers, accessibility needs. Use Pew, Statista, Eurostat, Census, industry reports. Give absolute numbers and share of the online population. RULES FOR THIS RESEARCH RUN - Run at least 8 separate searches for this topic. Do NOT stop after one search round and do NOT answer with "I could not find enough data" before you have tried at least 8 different queries (English and local-language queries, studies, surveys, A/B-test write-ups, app-store and conversion data, academic papers, industry reports). - Every claim needs: number, sample size (n), year, region, source link, and an evidence rating (strong / medium / anecdotal). Prefer 2023 to 2026. - Separate "stated preference" (surveys) from "revealed preference" (clicks, conversion, retention, purchases, eye-tracking). - If a point is truly unsourced, write "NO DATA" for that single point and continue with the next one. Never skip the whole group. - No generic advice. Concrete values only: hex colors or color families, contrast ratios, font names and sizes in px, button sizes in px, conversion lift in %. OUTPUT FORMAT 1. Group profile: size/share, spending power, devices, goals (with sources). 2. Design table: Color | Typography | Layout/density | Visual style | Motion/effects | Buttons/CTA | Trust signals | Dealbreakers. One row per finding with source and rating. 3. 5 real products this group loves and why their design works. 4. The 3 best-fitting website styles from this list with a 1-5 score: Minimalist, Maximalist, Natural/Earthy, Futuristic/Dark, Conservative/Classic, Playful, Glass/Apple-like, Brutalist, Editorial, Storytelling. 5. Source list.
Erste Perplexity-Runde: nur Senioren, Dark Mode und Checkout-Vertrauen wurden belegt recherchiert. Der Rest ist als Interpretation oder Lücke gekennzeichnet.
| Gruppe | Wahrscheinlich passender Stil | Dealbreaker Nr. 1 |
|---|---|---|
| Senioren 65+ / 75+ | Conservative/Classic, hoher Kontrast | Kleine Ziele, Dropdowns und Slider |
| Shopper (alle) | Minimalist mit Vertrauenssignalen | Misstrauen bei der Zahlung, Zwangskonto |
| Gamer und Gen Z | Futuristic/Dark, Playful | Langsame oder bevormundende UI |
| B2B und Profis | Minimalist oder Editorial | Unklare Preise oder Glaubwürdigkeit |
| Barrierefreiheit | Hochkontrast, schlicht | Kontrastfehler und Bewegung |
| Finanz und Gesundheit | Conservative, ruhig | Alles, was unsicher wirkt |